In the latest sign that Democrats still have no idea why they lost the 2024 election, the party is planning to spend $20 million on an initiative called “Speaking with American Men: A Strategic Plan.” Spoiler: it’s every bit as ridiculous and cringeworthy as it sounds.
The New York Times was the first to report on the proposal, known as “SAM” for short. As they explain, SAM “promises investment to ‘study the syntax, language and content that gains attention and virality in [male] spaces.’ It recommends buying advertisements in video games, among other things.”
It’s easy to see why Democrats are panicking about their standing with men. Last November, Kamala Harris lost six points overall among male voters compared to Joe Biden’s performance in 2020. That shift was more pronounced among racial minorities – Trump performed seven points better with Black men and an astonishing 12 points better with Latino men.
Young men – and young minority men especially – moved toward Trump at an even greater clip, a worrying sign given that Democrats typically rely on winning a large majority of young voters. According to the Associated Press, Trump gained about 20 points with young Black and Latino men, and he won about 60 percent of White male voters under 30.
Meanwhile, Harris either remained stagnant or lost ground with women compared to Biden’s performance in 2020. She lost seven points with Latina women, four points with Asian American women, and one point with women overall. She remained stagnant with White women and Black women.
Translation? Trump’s victory last year was largely driven by men – and if Democrats don’t win back those voters soon, they’re going to have a hard time winning any elections moving forward.
Liberals deserve some credit for recognizing that they have a “men problem.” But they have thus far utterly failed to realize why increasing numbers of men – and young men in particular – aren’t buying what Democrats are selling. It has nothing to do with “syntax” and everything to do with the fact that the American Left has for decades now waged an all-out war on masculinity.
Liberals have recast traditional male virtues – strength, protectiveness, resilience, leadership – as sins against their new religion of progressive orthodoxy. Boys are told that wanting to lead or compete is “toxic,” that showing confidence or physical courage is a form of “patriarchal aggression,” and that desiring to provide for or protect their families is somehow oppressive to women. Even fatherhood has been devalued, with leftist pundits and activists insisting that “father figures” are interchangeable or unnecessary.
In the world of modern liberalism, masculinity isn’t something to be guided or elevated – it’s something to be dismantled. We see this in schools that punish boys for being too energetic, in universities that teach young men to apologize for their very existence, and in workplaces where showing ambition or assertiveness is treated as a moral failing if you’re male.
The Left has gone so far down this feminized rabbit hole that even simple male pastimes are now suspect.
Take, for instance, the liberal media’s bizarre narrative that working out is right-wing, extremist, and even racist. Back in 2022, Time Magazine published an article on the supposed “White Supremacist Origins of Exercise.” That same year, MSNBC worried about “the far-right’s obsession with fitness.”
By far the gem of this genre was a 2024 Zoe Williams opinion piece for The Guardian which declared, “Getting fit is great – but it could turn you into a rightwing jerk.” As Williams matter-of-factly informs us, “The more self-actualized you become, the higher you are on self-righteousness, blaming other people’s problems on their failure to be as healthy as you.”
The American Left has also gone after the simple act of enjoying a steak as a supposed act of right-wing extremism. The Atlantic declared earlier this year that “the rise of meat-eating is part of the larger wave of right-wing influence on American culture,” while The Nation informed us back in 2020 that red meat had become “the red pill for the alt right.”
But undoubtedly the most jaw-dropping headline came from Newsweek last September: “How Hot Girls Became the Right’s New Obsession.”
In sum, if we are to believe liberal media headlines from the past two years, lifting weights, eating meat, and being attracted to beautiful women are all now “right-wing” acts if you’re a man. It’s clear that the Left waged this crusade to scold and demoralize men into abandoning those activities, but it’s had the opposite effect. Men have been told for so long that the things they naturally want to do are right-wing that they’ve internalized it, and now that is being reflected at the ballot box.
It doesn’t help matters that Democrats have effectively exiled all the masculine energy from their party. The fact that Tim Walz and Pete Buttigieg are billed as “masculine” Democrats says it all about the party’s complete failure to understand what men look for in role models.
The American Left doesn’t have a messaging problem with men—it has a contempt problem. Until Democrats stop ridiculing the values, interests, and instincts that define healthy masculinity, they’ll keep losing the very voters they’re now spending millions to understand.
Shane Harris is the Editor in Chief of AMAC Newsline. You can follow him on X @shaneharris513.
Pardon my “French” but how the heII are Democrats going to talk to men when they can’t tell the difference between a man and a woman?
(They had to spend $20 million for this???)
It is laughable how Democrats assume they are always the smartest people around, but yet every time they do something like this, they just prove how ignorant they really are!
Democrats need to figure out how to talk to anyone who has a functioning brain and common sense.
Good then bankrupt the DNC big time & we win midterms
Democrats are not clueless, they are enemies to America and they aim to destroy our country!
May I suggest the dems take that money and support the homeless and the poor among their citizens. First they strip the males of their manhood. And now they want to take that back and have them become their voters?. The dems have no idea what is needed in this country. They are a party that goes for dividing this country. Divide and conquer. Only the voters saw the dems for what they are a lying, manipulating, dividing organization going for power into eternity. Just take a look who they support. Criminals, illegal criminals and illegals who have been given more rights. The foreign students in our Ivy League universities. Are studying with tax money support and violently demonstrate against Jews and our republic. And these liberal universities allow it. They are a communist atheistic institutions teaching the overthrow of America. And the democrat party leaders are their support group. The reason the males turned away you made them into Tampon Timmies and now you want them to become Trumps and vote for you? The women not voting for Harris? Who wants to have an empty vessel as their leader?. Only they had nobody else. The fraud they played in the 2020 election to get ole Joe installed bit them in the a.. in 2024. Harris was and is not presidential material. She is not qualified like demented Joe was not qualified. Their hatred for Trump and the MAGA movement is another contributor to their defeat in 2024. And they still have no idea what it takes to run this country. They have been found out as the party of lies, brainwashing, spending and spending but no results. Money was leaving the treasury and nobody knows where it went. If there was any left after it had gone through so many hands. The democrats are dictators. If you don’t think or accept their policies they don’t want you. In the democrat party you accept their narrative or they brand you a Nazi. The men, the real men in this country are not taking it anymore and no amount of money is ever going to make them into dem voters. .
20 million, who is paying this money out? What an awful condition to be in! The democrats seem to think a man can put on a wig and a dress and viola, he becomes a woman. Oh how sad for out country, the world is watching, and believe me men are not pleased with this party, along with so much more, like trans on our children, does the democrat party think this is all in a vacumn and no one notices??
Wouldn’t be a problem if they had any real men in their ranks.
How can they learn to talk to men when they cannot even DEFINE “man” [and “woman”]?Their “men” are Tampon Tim , who cannot load his shotgun, John Kerry, who sported a hunter’s cap and asked, “Is there where I get me my hunting license,” and Michael Dukakis, who looked like Mickey Mouse driving a tank! Booty-judge sure isn’t an example of a strong man! Slow Joe is half-dead so that won’t work either! Just WHO do they have in their party that TRUE men want to emulate?
I hereby declare that I am toxically masculine and damn proud of it!
How in the world can these people be expected to run an entire country when they have to spend 20 million dollars just to learn how to speak to one segment of it? Wonder how much they will spend learning how to speak to China, Russia, North Korea et al?
In the words of Kamala Harris, after this study, we will know, therefore we are, because we know.
I pray the Lord keeps the dems in confusion.
I couldn’t agree more with the lefts headlines. Is it any wonder the right male is attrackted to beautiful women. Have you ever looked at the vast majority of liberal women? Most of them would scare the crap out of you if you met them in the dark!
It’s a shame they are no smarter than this. What’s the old saying, ‘a fool and his money are soon parted’. It couldn’t happen to a better group.
just ask women!…..they are very experienced at this!
But that is the Democrats M.O. No concept of money, waste, fraud. Nothing new
That’s simple if the man is a Democrat, agree with everything they say, if a Republican you can have a coherent conversation.
No honor, integrity and morals….NO VALUES!!
Seems that many liberals have a disease that makes them have to spend money on totally useless studies. Or, maybe they say that is what the millions of dollars are for but they actually pocket the money? Where is oversight on these expenditures? How does a “project” like this even get the funding? Are Republicans okaying the money because they haven’t read the bills asking for it? I think we need a study on how these stupid ideas get approved by the people we put in DC.
Why are demoncrats able to just throw 20million of the AMERICAN PEOPLES MONEY at ANY RESEARCH, group, or organization without any accountability?!?!
i wonder what would happen if “we the people” stopped handing over our hard earned money to the government?? It seems like all of the taxes we pay end up being free money for others to use against us, or to be wasted, or to make politicians and their families rich while we struggle to survive!! Doesn’t it seem kind of stupid of us to keep funding all of this through the money that’s taken out of our paychecks week after week, month after month! It makes more sense to stop THE FLOW of OUR MONEY TO THEM! 80-90% of what we pay to taxes is unnecessary! It should stop!!
Just WHERE did this $20 million come from? The taxpayers? Soros? Zuckerberg? The CCP? Sensible Americans aren’t buying what you’re selling, dudes. Is that so hard to figure out? For people who think a Man in a wig, dress and makeup is a Woman because it SAYS it is, is just plain stupid!
Democrats cannot be trusted ever…. When their lips are moving; they’re lying….
Lunacy
The democrats have good “talk” but their current policies are way out of mainstream America. That good “talk” may fool some people but when you see the disastrous results of their policies their talk is empty words. They need to do more serious listening to the American people rather than talking.
The amazing thing here is that the dems don’t even realize the problem. Sure they do everything possible to marginalize men but the Country is quickly sinking into an enormous debt trap. Dems and their useless leader Jill Biden engineered this nightmare with their $2 trillion a year budget deficits. They seem incapable of recognizing the problem and fixate on their imaginary role as the party of resistance and opposition to everything Trump. It’s really hard to believe that with about half the members of Congress democrats that not a single one has the courage to stand up and say “we have got to do something about out of control spending, the deficit, and the national debt”.
Of course we all know that the dems think we are all stupid (and probably double down on that with minorities), so they can’t imagine we understand that 20% of the taxes we pay go to pay interest on the debt Congress has approved. We all (deplorables, minorities, …) get it (except possibly Congress) the Country is at a tipping point and increasing debt will likely take us all down (did anyone notice Elon Musk donating time and talent to try and help right the ship?). Life as a serf (or Communism – no different – no freedom) has no appeal to the middle class and those aspiring to move up so we are going with the political party trying to right the ship (to the very limited extent republicans are doing that with their proposed $4 trillion debt ceiling increase).Hopefully the Senate will get behind Ron Johnson (and Elon Musk) and force a move to the 2019 budget and codify all the DOGE cuts.
Does anyone really believe that a majority of men really think men should be allowed to destroy women’s sports (given that Title 9 may be the only government program that really worked)? Do the majority of men admire a group of politicians who are apparently whipped into line support whatever stupid anti-American policy the democrats want to promote today. Do men want more criminals on our streets so our mothers, wives and daughters are afraid to go anywhere alone or even with friends?
The democrats have lost their mind. They want to spend money on everything, that’s why they know nothing. Just talk to men and ask questions; doesn’t cost anything.
It’s all just a game to dems.
This seems like problem! All they need is common sense, No Matter what the studies it still come come to common sense/!
The first thing they’re going to have to do is figure out how to tell the difference between men and women before they start figuring out how to talk to them. Actually I think the first thing I got to do is start learning how to think no I mean intelligently
There is no conversation among RATS..they were born to be crawling rodents just looking for something to attack. Of course, we also know, Democrats are not men with integrity or dignity; just no brainers.
That’s how Democrat brains work. Form a committee- spend a few million$$. “talk” the subject to death.. come to no conclusion. Refer to a ‘special committee’. wait. let it die.
It is time for the line item veto.
I couldn’t help but laugh my ass off when I read this article!
Well, my first reaction is they could accomplish more putting into their mouths rather than putting words out of their mouths. But then, that would be their only advantage. Secondly, as others have pointed out in this forum, they can’t even tell the difference between men and women by looking at their organs. How can they expect to to derive ANY strategy from observation ?
So after they’ve created Babel, they are discovering that the common sense language might be right after all, first they’d have to learn it themselves in order to speak it. Not easy.
Whatever the answer is, it is not David Hogg and Tim Walz
The dims’ problem is they’re not spending $20 million to learn how to talk to men. They’re spending $20 million to learn how to try to lie to real men and get away with it!
“Boys are told that wanting to lead or compete is “toxic,”
Yeah. Unless they’re doing it against girls. Democrats are sick.
Good! Let them spend their way out of existence.
Democrats are going after the most ridiculous things to impress people with !! With them, anything that can be an issue can be fixed if you just throw a bunch of money at it!! Well, that’s why our national debt is closing in on $37 trillion!! The problem is that these Democrats don’t learn lessons the way other people do! They keep throwing more and more money at the same problem over and over again….they never learn!!!
The problem is that Dems fully believe that their message is the right one and they just need to say it differently, when in fact it’s the message that is flawed.
dems have totally left planet earth.jaw-dropping brian-dead evidently not even close to hyperbole. i had thought they were desperately trying to hang onto power by going to any dilerate extreme action. they have proven they are irretrievably mentally sick and debased. scary times.
Hey, Democrats think Tampon Tim is manly! So clearly they are clueless! And they don’t want us to get fit because they are afraid that the next time Antifa, Intifa, and BLM attack us things may not go as they hope!
Wish I had known there was that kind of money involved in knowing how to talk to men. As the only female in an IT group for 14 years, I got really good at talking to and getting their attention. I could be wealthy right now.
That is a terrible waste of money.
Democrats are not sincerely trying to win back men. They are scrambling to come up with convincing lies to get their votes to get back into power and continue their agenda. To extrapolate on this article the GOP and MAGA don’t care what vehicle I drive and what firearm I own and conceal carry in public so that’s enough to win me over.
Perhaps the Democrats should learn how ro “listen” to men…instead of just talking to (at) them.Not that they would actually listen…
Before they talk to “men”, they have to define what a man is. That could get pretty sticky for the Marxist/democrats.