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Netflix’s Woke Warning

AMAC Exclusive – By Tammy Bruce


The most unlikeliest of places continues to signal a possible inflection point in the left’s ugly woke culture war against our nation. Netflix, the streaming service, had gained a reputation for being the King of Woke. Like many other American companies, they seemed more concerned with genuflecting to leftist activists and placating them by focusing on Democrat-approved political programming.

First it was Disney, which in March embarked on a disastrous adventure by taking a very public stand in woke politics as they pledged action to defeat a Florida bill meant to empower parents. Their stock crashed and Americans of all stripes made clear their significant disgust with house that Mickey built.  
Then in April, Netflix announced a loss of 200,000 subscribers in the first quarter of 2022 and their stock crashed 37 percent on one day. Talk about a wakeup call! Upon news of the subscriber and stock plunge Elon Musk tweeted what everyone was thinking: “The woke mind virus is making Netflix unwatchable.”

The reasons for the Disney and Netflix disasters are varied, but both companies have publicly displayed a disturbing shift into the woke politics. When an economy gets tight and people have to make choices about where they spend money the first to be cut will be companies who have taken for granted and insulted American consumers for far too long.

On top of that, Netflix’s trouble may just be starting. CBS reports “Netflix acknowledged its problems are deep-rooted by projecting a loss of another 2 million subscribers during the April-June period.” That deep-rootedness is, in part, the woke activists they’ve hired and going on a woke programming binge.

But all of that seems to be changing.

It appears leadership at the streaming service have suddenly realized what the left has been feeding them isn’t health food—it’s cyanide. Netflix has acted to save itself and that means quickly and definitively ending it’s love affair with wokeism by laying-off at least 150 employees they had previously hired to work on woke programming and issued a memo to its staff rebuking censorship.  

The Daily Mail reported, “Netflix announced a new crackdown on woke staff who try to interfere in shows they deem ‘harmful’ or which leave viewers feeling ‘unsafe.’ In a memo to employees following the mass layoffs, Netflix heads told their staff: ‘As employees we support the principle that Netflix offers a diversity of stories, even if we find some titles counter to our own personal values. Depending on your role, you may need to work on titles you perceive to be harmful. ‘If you’d find it hard to support our content breadth, Netflix may not be the best place for you.’” 

It wasn’t just leftist personnel who were shown the door. A whole lineup of woke programming met its end as well.

“Netflix has also scrapped a host of woke shows – the most famous of which is Meghan Markle’s doomed animation Pearl, about a socially-conscious girl said to have been based on Meghan herself.  Other scrapped projects included “Antiracist Baby” and “Stamped: Racism, Antiracism and You,” two adaptions by Critical Race Theory expert Dr. Ibram X. Kendi …” reported the Mail.

All gone because it finally became apparent that NO ONE wants what the left is selling. NO ONE is buying this denigration of America. And EVERYONE rejects this disgusting effort to train Americans, especially children, to think as racists and with racist stereotypes.
How will we know if this is a genuine transformation of Netflix into a company has had enough of leftist activism and destruction? Enter comedian and actor Ricky Gervais. Known for creating and writing the original “The Office” television series in England, he also speaks bluntly about the culture wars and most famously he hosted a Golden Globes awards program where he skewered the gathered Hollywood elite for their hypocrisy, politics, and behavior.

Gervais also has new comedy special for Netflix called “SuperNature.” Woke activists whine Gervais is bigoted, and of course transphobic in the comedy routine. But he’s not. What he really does is go after extremist activist politics. In a profile of Gervais at The Spectator they write: “If he could get away with joking about the Holocaust – surely the epitome of punching down – why did his jokes about transgender people spark such outrage? Gervais’s explanation, which he offered to The Spectator last night, perhaps reveals the answer: ‘My target wasn’t trans folk, but trans activist ideology. I’ve always confronted dogma that oppresses people and limits freedom of expression.’”
It is so absurd it is worthy of some comedy. Comedy is very political, and it offends, by its very nature. This is why the left has no sense of humor, because their malignant agenda is ripe for exposure and skewering.  

In an interview with the New York Times, CEO of Netflix Ted Sarandos commented on the Chappell and Gervais controversies and Netflix’s new approach: “I think it’s very important to the American culture generally to have free expression… We’re programming for a lot of diverse people who have different opinions and different tastes and different styles, and yet we’re not making everything for everybody. We want something for everybody but everything’s not going to be for everybody.”

At least Netflix now seems to understand or accept just how wrong they were, but it’s not a stretch to recognize if their subscriber base and stock hadn’t taken a hit, none of these changes would have happened. Mostly, this is a reminder to make sure your voice is heard when it comes to what stocks are in your portfolio, what you subscribe to, and what efforts you support.

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2 months ago

We quit Netflix when they added the program of 10 y/o girls bumping humping and grinding. Never going back.

2 months ago

Tammy Bruce is phenomenal!

2 months ago

Almost all large companies have gone woke – Hospitals/medical facilities, phone companies – they make employees watch little video clips on how to treat people – they are business controlled by the federal government so they can get grant money or government contracts. I do not believe our government should be handing out my tax $$ to ANY Company

2 months ago

Iti s time that big companies keep their mouths shut and do business as usual. This WOKE Crap is totally out of control. I am tired of seeing Gay People on Almost EVERY show on TV. I have many Gay & Lesbian friends, workers and family members. I have nobad feelings about any group of people. Lets get back to having fun and not shoving alternate life styles down our throats.

2 months ago
Reply to  Artie

Agreed,Artie. Enough with the down our throats bs..

2 months ago

Sorry but my boss is not a person of colour, the police station up the road hasn’t got a gay dci, no farmers in a local radius of 30 miles are gay or persons of colour, my best friend is gay and I’m bisexual
An I’m sick of seeing TV or films where everyone is gay or poc. Or both in situations of work and all of it! It’s ridiculous, and who is it pleasing? Not me cos it’s all “unreal”

2 months ago

They are only following the money. They will leg hump whatever works and gets views. They need to be flushed like CNN and Disney and all the rest. Too little, too late! Wokeness is an illness just like liberalism. Eradicate both! ????????

Patricia Hefferan
2 months ago

Finally! Someone has made note of the fact that the Left has no sense of humor. Only lately has comedy started to make a comeback. Start laughing again, folks! It’s safe!.

2 months ago

At least they “woke” up to reality.

William Smith
2 months ago

Funny how when they start looking customers they change their town, yet the damage is all ready done. I will never hook up with Netflix just like taking the kids to Disney no on that as well we have plenty of other theme parks to choose from , America is finally waking up to the far left junk and we are fighting back Enough is enough.

Patricia Hefferan
2 months ago
Reply to  William Smith

Try taking the kids to outdoor wonders – like national parks. Nature is not artificial. You don’t need theme parks, extraordinary expense and long waiting lines.

2 months ago

The important take away here is in the last paragraph. If you are investing know who, and the background of the owners and upper management in the companies and corporations you invest in. The managers owners and major investors of Netflex and Disney are still there. They still believe they were right and they will do it again, given the chance.Maybe we should all move away from these corporations until the complete upper management and second level management has been fired. There are plenty of streaming options and other emusement parks and studios to learn about, enjoy and invest in. So, do some home work and make your investing choices work for you and America!

2 months ago

Good. Took the dummies long enough.

2 months ago

Netflix should remove the Obama’s from their Board. That would be an awesome change and commitment that Woke is dead at Netflix.

2 months ago
Reply to  Brian

When the Obamas took to the board my household took off….more than we can tolerate

2 months ago

Does anyone really care?

2 months ago

It’s time for America and all true Americans to be America again! There’s no place in this country for woke leftist commies and their hateful ideoligy!

2 months ago
Reply to  Gary

I agree

2 months ago


David Millikan
2 months ago

Netflix still sucks. They don’t have any Real Good Movies. It’s ALL woke garbage still.

2 months ago
Reply to  David Millikan

They could not make any money in theaters with this crap. They have to understand this is a large country with a very diverse population.

One problem I see is that they do not understand math! Even if the numbers were correct for the last election, which they are not, 51% is not a mandate to foist all of their liberal policies on the American public.

And they think all Americans not of the Elite class are stupid! That just shows their total ignorance and bigotry. The inventors of most of our modern products are from the people in flyover country, flyover country that one could not fly over if it had not been for the Wright brothers from Ohio.

Jim Brock
2 months ago

Tammy, please let an editor take a peek at your article before you publish next time. Your points are good, but the first sentence is a grammatical disaster. Sorry, but we don’t want to give the Left anything to rib us about.

Alice Manfredini
2 months ago
Reply to  Jim Brock

As an English major, I cringed when I read that first sentence. I’m hoping it was a typo.

Ron Howard
2 months ago

I cancelled Netflix when it was announced that one of Obama’s staff was on Netflix board, and that they were planning a documentary that would cover up some of the undesirable things Obama had done in office. Also, am I the only one to notice the big increase in the number and frequency of TV commercials during a TV show? Apparently, there is no longer limits by the FCC!

2 months ago
Reply to  Ron Howard

I especially notice that on over the air broadcasts. I bought a memory stick for my tv so I can fast forward through them. There are more commercials than tv show, especially late evening and night.

2 months ago
Reply to  PIDL

Not only are there more, but there longer.

Linda Baker
2 months ago
Reply to  will

And rife with vulgarity and making white men look stupid.

2 months ago

The last two lines are most important: “but it’s not a stretch to recognize if their subscriber base and stock hadn’t taken a hit, none of these changes would have happened. Mostly, this is a reminder to make sure your voice is heard when it comes to what stocks are in your portfolio, what you subscribe to, and what efforts you support.”
Our power is in numbers. If we hit them in their wallets, they will listen to us. WE CAN STOP THIS without firing a shot, but ONLY if we MAKE OUR VOICES HEARD, in numbers they cant ignore!!

Ron Howard
2 months ago
Reply to  Xtech

Many Americans don’t seem to realize that we can control almost anything, prices, availability, etc. by boycotting!

2 months ago
Reply to  Ron Howard

I believe he is right. these companies play WOKE out of fear, we have to make them fear us more. I’ve seen evidence that my calls, letters, emails have impacted several companies; Subway, Netflix, Boston Red Sox

Mike Miller
2 months ago

My wife signed us up for AMAC membership. We both enjoy your magazine articles and your AMAC newsletter

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