AMAC Exclusive – By Andrew Abbott
As the midterms race closer, Republicans appear to be continuing to gain traction with Latino voters, a key constituency in winning control of Congress in 2022. While Democrats initially denied that such a demographic shift was even taking place, they are now in a desperate scramble to salvage their support among Hispanics.
Perhaps the clearest indicator of Democrats’ struggles with Hispanics has been President Joe Biden’s performance with the group. Though Biden won Hispanics 59%-38% in 2020, that represented a net 17-point decline from Hillary Clinton’s 66%-28% margin in 2016. Moreover, Biden’s approval rating with Hispanics is now hovering below 30%, one of his most dismal ratings among any demographic.
A number of polls over the past several months have also found Democrats only slightly ahead of Republicans in terms of support among Hispanic Americans, a dramatic shift after decades of Democratic candidates reliably earning anywhere from 60-80% of the Latino vote. Though Republicans aren’t likely to win a majority of the Hispanic vote in 2022 or even 2024, narrowing the gap to within a few points over just a few years is a drastic change given that such shifts often take decades to occur.
One big reason for Republican gains among Latino voters has been the rise of strong Latino candidates in dozens of races throughout the country. In a Texas border district earlier this year, Republican Mayra Flores, a Mexican immigrant, shocked the political world by flipping a U.S. House District that had been held by a Democrat for more than 100 years. In Virginia, Yesli Vega, the daughter of Salvadoran immigrants, is another potential rising star within the party. Many of these candidates have powerful personal stories of overcoming adversity, and their message of preserving economic opportunity and traditional family values for future generations has resonated with voters of all backgrounds.
Republicans are also increasingly talking to Latino voters about issues that matter most to them – in particular, the economy. Hispanic Americans consistently rank inflation as their top issue heading into November, an ominous sign for Democrats.
Crime has also continued to be a major concern for Latinos, particularly in the wake of the BLM and Antifa riots of 2020. Latino communities and businesses were some of the hardest hit by the wave of violence that swept through dozens of U.S. cities two summers ago. Some were explicitly threatened by BLM activists. In June 2020, for example, a group of more than 20 businesses in Louisville, Kentucky, many of them Latino-owned, were sent a series of demands ordering them to “employ at least 23 percent black staff, buy at least 23 percent of their inventory from black retailers, or make a recurring donation of 1.5 percent of their net sales to a local black charity,” lest they be targeted by rioters. One Cuban immigrant and small business owner named Fernando Martinez who spoke out against the intimidation tactic made signs stating, “We left Cuba because of socialism. Be careful what you wish for.”
A key test of Republicans’ newfound strength with Latino voters will be in Nevada, where the seat of incumbent Democrat Senator Catherine Cortez-Masto – ironically the only Hispanic woman in the Senate – is a top GOP target. Latinos comprise nearly 20% of the Nevada electorate, or just above the national average of 19%. Cortez-Masto will likely need to win the Hispanic vote by around a 2-1 margin to stave off Republican challenger Adam Laxalt. While Cortez-Masto currently holds a 3-4 point lead in polling, a wave of disaffected Latinos could hand the race – and perhaps control of the Senate – to Republicans this fall.
Clearly concerned about a decline in support among Hispanic voters, the Congressional Hispanic Caucus last month announced a six-figure outreach effort aimed at shoring up the Latino vote in November. The campaign, “our Lucha” or “our struggle,” is built around a series of YouTube videos that will “unpack a variety of topics that matter to our communities.”
However, the content of the outreach effort appears only to underscore further why Democrats are losing support with Hispanic voters. The actual videos released by the caucus come across as dismissive and demeaning, labeling conservative-minded Hispanics as “crazy.” One video asks, “Do you have a superstition-loving Abuela or a crazy tio who’s always saying crazy things about stuff he heard en la radio? So do we. So, let’s talk about it.” The videos and other Democratic outreach efforts to Latino voters also routinely use the “Latinx” label, something which a majority of Hispanic Americans have repeatedly said is out of touch and offensive.
Regardless of the outcome in November, Republicans’ standing with Latino voters looks stronger than it has in decades. By some estimates, if the GOP is even moderately successful in 2022, the number of Latino House Republicans will increase by 50%. This complicates not only Democrat attempts to hold onto this vital minority group, but also their efforts to dismiss their opponents as militant racists. As Republicans diversify, statistically speaking, Democrats are becoming whiter, more “elite,” and less connected to the American people than ever before.
Andrew Abbott is the pen name of a writer and public affairs consultant with over a decade of experience in DC at the intersection of politics and culture.
We hope you've enjoyed this article. While you're here, we have a small favor to ask...
Support AMAC Action. Our 501 (C)(4) advances initiatives on Capitol Hill, in the state legislatures, and at the local level to protect American values, free speech, the exercise of religion, equality of opportunity, sanctity of life, and the rule of law.Donate Now
Hope they never win back the Latino vote. The Latinos work too hard and are too smart for their nonsense. Democrats make promises and use groups of people as pawns. Just pawns!
Great article Andrew! Thank you!
Latinos like every other group should ask the age old question: Are you better off today then you were when Trump was President. For the majority of Americans, regardless of race, the answer is a whopping NO
The question should not even need Trump mentioned. Have you seen improvement in your standard of living and experienced more freedom under ANY Democrat Administration or are you now believing that you’re just being used by them.
Soros is buying Hispanic radio stations
Lets give Georgia and California to Mexico.
Our blabbing away on here means nothing. What counts ONLY are contributions to the correct candidates and VOTING !!
I am awake, not woke. VOTE 2022
If the Latino’s are smart they would run as far away from the Weaselcrats just like the smart black folks did.
Under PRESIDENT TRUMP
I know everybody did better and had money in their Bank accounts and pocket’s . We weren’t TAXED to Death on EVERYTHING and SPIED ON or ATTACKED by Government Agencies. Many people got to Open a Business or Purchase a Home for the first time fulfilling their Dream under PRESIDENT TRUMP.
Now like so many other people they are at RISK LOSING IT thanks to DICTATOR Beijing biden’s INFLATION and ‘INFLATION INCREASE ACT’.
Today, the Latino’s like the rest of OUR COUNTRY are under ATTACK by ILLEGAL ALIEN TERRORIST INVASION and DICTATOR Beijing biden.
Just ask those living by the Border how SAFE they feel under DICTATOR Beijing biden and FASCIST liberal policies.
Too little too late.
Viral Video – Liberal man makes friends at a Trump rally
I wish them luck.
Hispanics may be moving toward the GOP, but white suburban women are going hard left, because they want to ensure that their teenage daughters can have abortions. So it will probably balance out, with some Hispanic districts going Republican, and some affluent suburban white districts electing Democrat congressmen.
By all means, lets make sure our teenaage daughters can have abortions at will. Otherwise we will have to expect their boyfriends behave like gentlemen, and thats out of the question.
More woman are against abortion than men. And white suburban women don’t breed as much, if at all.
Amazing how important an issue is on abortion giving the mother the right to murder the unborn with full protection under the law. What happened to the sanctity of life> What else would anyone expect from a Godless admin.
I watched the news a little while ago , i couldnt believe the DemocRATS are now having Biden use cancer as a way to win votes , its not hard to believe just how far they will go to try and win votes for Nov. WE THE PEOPLE MUST VOTE
Most folks in this country live by the founding principles of this country. Most folks also live by the morality established by God almighty, whether they worship Him or not! The leftist Democrats have left those principles and morals. It wouldn’t surprise me if more minorities embrace the right politically since the left hates anyone who doesn’t worship their elitist ideology which puts leftist in the place of God!
You’re right, Carol, most folks do. But with the media and education controlled by leftists, they control the information and indoctrination, and that is how only 1% end up able to “drive the bus,” as it were, and a brain dead, corrupt, poisonous Biden regime remains in power.
Yes, it is imperative that we vote, as our duty and our right. The Dems can only win by cheating, the same way they stole the White House in ’20, and it’s fully expected of them to do so in perpetuity, and we know this. It’s their status quo.
How could the “Lyin” Biden Dictatorship be struggling to attract Hispanics to his party when a couple of million Hispanics are entering our country illegally crossing our open borders this year alone! . . . I’ll end with “Let’s Go Brandon!”
That is why the Dems are absolutely and hysterically desperate to give amnesty and voting rights to illegal aliens, and eliminate voter ID for all. What a despicable pathetic lot. Let’s Go Brandon
Rather than court the votes of Heritage Americans, the Repubs vainly chase after Hispanics, who, at worst, cast 60% of their votes for the Dems. The Federalists and the Whigs are waiting for the GOP to join them in political oblivion.
Too little too late and an insult. They are telling Latinos you are stupid and did not see we have ignored you until we need your vote. Here is a few bobbles and beads until we get your vote then it is back to the same old s–t..
AMAC …. this is a forum on current events from members … not a forum for people who want to spread the tactic of creating a flood of people to many phones and make robocalls to annoy most people. Basically, by allowing such posts in this forum encourages people to hook up with a system that relies on annoying many people with pressured advertising to buy products, join organizations, make charitable donations, and other types of advertising. I must presume that posters of such posts are paying a fee to AMAC to allow them to post??????
Ga. our governor KEMP is up for reelection in Nov. the DemocRats are running total lie adds on msm saying he is to dangerous and extreme ,, ABRAMS is the one they are really talking about ,, WE THE PEOPLE ,, must go to the polls in Nov.
MAGA conservatives in GA should refrain from voting. Period. Kemp is a worthless RINO.
some people are just stupid enough to let the dems. win by not voting at all ,, i loved what trump did for this country ,, but Ga. has given up enough to them
I fear t that just “going to the polls in Nov” … that isn’t enough to have an honest election … the DemocRats are really girding up to rig the election like they did in the last POTUS election. And the degree of rigging will be whatever is needed to swing the election in their favor. And the DemocRats have been doing election rigging for many decades past, so they know how to do it and get away with it. The allowance of the illegals coming into the country will be one source they can/will use in many cases (e.g., casting votes for recently deceased citizens).
When I was in American Samoa, I needed to hire crew for a ship I ran. Several people there told me not to hire American Samoans; that they were all lazy. I should only hire Western Samoans. This struck me as bizarre advice. No only because the culture is no different in Western Samoa, but also I was being told that the locals were the ones that were lazy, not the immigrants. Usually you encounter a bias in favor of the locals, not opposite. I paid no attention to the advice and hired both with no regard to nationality. I was quite surprised to find that over the following three years, the Western Samoans were all very hard workers and most of the American Samoans didn’t work out and it took me awhile to understand how this could possibly be.
I finally concluded that since American Samoans could get citizenship automatically by applying for it, anyone with any ambition, drive or desire to get ahead would get a passport and move to Hawaii, California or elsewhere in the U.S. where the opportunities were greater. Western Samoans couldn’t get to the U.S., but they could get to American Samoa, where there was more opportunity than in Western Samoa. So in American Samoa you were seeing the people who stayed (the American Samoans) against the ones who left (Western Samoans) and believe me, there was a huge difference.
The American Dream may have been killed in Chicago. It may be dead in Detroit and Baltimore; but it’s alive and well in Latin America. The vast majority of people flooding across the border are people looking for a better life. They aren’t woke, they aren’t looking for a handout and they aren’t killing their babies. The are seeking a better life and are willing to work hard for it.
The donkeys think they are changing the demographics of the country. They are, but not in the way they think. The inner-city blacks may be content to take the welfare dime and that’s the future of the democrats; but anyone who is walking from Chili or Argentina to Texas will not settle for anything less than freedom. They will be the future of the Republican Party, and they will figure that out pretty quick.