New coalition will advocate for digital fairness, parental empowerment, and ethical AI standards rooted in America’s founding values.
Bohemia, New York – June 22 –The Association of Mature American Citizens (AMAC) and TruPlay today announced the launch of the FAITH First Alliance, a new coalition dedicated to protecting faith, family, and traditional American values in the digital age.
AMAC is the leading conservative membership organization in the country dedicated to serving Americans aged 50+. TruPlay is a leading Christian online gaming platform designed to provide kids with safe, Biblical content.
America’s children are growing up in a digital world unlike anything previous generations have experienced. From gaming and social media where kids are interacting with complete strangers online to artificial intelligence, search engines, app marketplaces, and emerging technologies, digital content is increasingly shaping how children learn, communicate, and understand truth.
Millions of parents and grandparents are rightly concerned that faith-based voices and Christian values are being marginalized, deprioritized, and excluded in today’s digital public square, Meanwhile, content that conflicts with traditional family values is aggressively amplified and promoted to children.
The FAITH First Alliance will work to help ensure that children and families have fair access to faith-based content, biblical values, and positive educational resources online while advocating for transparency, accountability, parental empowerment, and ethical technology standards that protect future generations.
“As we celebrate America’s 250th anniversary, we must remember that faith in God and the freedoms protected by our Constitution are not relics of the past — they are the foundation of our future,” said Rebecca Weber, CEO of AMAC. “AMAC members care deeply about the world their children and grandchildren will inherit, and this initiative reflects our commitment to ensuring that the digital age strengthens, rather than undermines, faith, family, freedom, and the values that made America great.”
The coalition will focus on digital fairness and transparency, child protection, support for faith-based innovation, coalition building, research, education, advocacy, and public policy discussions surrounding artificial intelligence (AI) and other emerging technologies.
As AI rapidly transforms education, entertainment, advertising, digital communications, resource allocation, and civil rights, AMAC, TruPlay, and coalition partners believe that any AI system deployed at scale in America must reflect American constitutional values. The coalition will support:
- Thoughtful policy discussions around transparency in AI-driven recommendations and advertising directed toward children
- Protections against ideological or religious discrimination
- Greater parental visibility and control
- Safeguards to ensure faith-based and family-oriented content is treated fairly in digital marketplaces and discovery systems
“Children deserve digital experiences that are safe, uplifting, and grounded in truth,” said Brent Dusing, Founder and CEO of TruPlay. “At TruPlay, we believe technology can be used to inspire faith and build courage and character. The FAITH First Alliance is about bringing together leaders who understand that innovation and moral responsibility must go hand in hand.”
The FAITH First Alliance will also examine broader cultural questions, including how families can better teach children and grandchildren about America’s Christian heritage, why Christian values remain essential to preserving the republic, and what dangers arise when an entire generation loses touch with religion as a cornerstone of cultural life.
Organizations and leaders already joining this initiative include:
- The 1792 Exchange
- Gary Bauer with American Values
- Lance Wallnau Ministries
- Promise Keepers
- Patriot Mobile
“Faith has always been one of the defining strengths of the American people. As technology continues to shape our culture and our children’s future, we must ensure that people of faith are treated fairly, parents are empowered, and the freedom to access faith-based content is protected,” said Gary Bauer, president of American Values. “I am proud to support the Faith First Alliance and its important mission.”
AMAC and TruPlay are currently engaging faith-based organizations, educational leaders, technology innovators, family advocacy groups, donors, philanthropic partners, concerned parents and grandparents, and policy and legal experts to join the coalition.
Together, the FAITH First Alliance will work to ensure the digital future reflects truth, fairness, freedom, faith, and hope for generations to come.
This Alliance is a great idea ! To develop reverence for what all is involved with having Faith in God, to have respect for traditional values that built this Nation, The encouragement of the qualities that make for good character, having a sense of purpose and living by a code of conduct. Praise for everyone involved in this endeavor !