Sponsored by: Incogni
Many people don’t realize how much personal information about them exists online.
Your name, address, phone number, age, and even information about your family may be available on websites you’ve never heard of. This information is often collected and sold by companies called data brokers.
You don’t need to panic — but it is worth paying attention. Taking a few simple steps can help protect your privacy and reduce unwanted calls, spam emails, and scams.
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What Are Data Brokers?
Data brokers are businesses that collect personal information and put it into large databases. They gather information from many places, such as:
- Public records (like property ownership)
- Store loyalty programs
- Online shopping
- Mobile apps and websites
- Social media
They combine this information into a profile about you. These profiles are often sold to advertisers, marketers, and sometimes others you would not expect. Most people never give direct permission for this, and many don’t even know it’s happening.
Why This Matters More as We Get Older
As people age, they are often targeted more frequently by scammers. Scammers use personal details to make their messages sound real. If someone already knows your name, address, or the names of family members, it’s easier for them to pretend to be trustworthy.
Having less information available online makes it harder for scammers. It can also reduce:
- Robocalls
- Spam emails
- Junk mail
- Unwanted ads
A Good Time to Take Action
The start of a new year is a good moment to clean things up. Over time, information builds up online without us noticing. You don’t need to do everything at once — even small steps help.
Simple Steps You Can Take
1. Look Yourself Up Online
Type your name into a search engine and add your city or state. If you see websites showing your address, phone number, or age, write down their names.
2. Ask for Your Information to Be Removed
Many of these sites allow you to request removal. Look for links called “opt out,” “remove my data,” or “privacy request.” The process can take time, but it is your right to ask.
3. Be More Careful Going Forward
- Avoid giving out your phone number unless necessary
- Skip online quizzes and surveys
- Limit what you share on social media
- Review privacy settings on your accounts
- It’s okay to say no
Make Privacy a Habit
Information can reappear over time, so check every few months. A simple search of your name can help you stay aware. Protecting your privacy is not about being perfect — it’s about being informed and careful.
Take Action Now
The longer your personal information stays online, the more chances scammers have to target you. Most people leave it there, but by removing it, you make yourself a much harder target.
Even small steps today — looking up your data, opting out, and being careful online — can protect your retirement, savings, and personal life.
If it feels overwhelming, services like Incogni can help keep your personal information off the web automatically.
For AMAC readers, there’s currently a 55% discount on all annual plans, making it easy to protect your data all year round. Whether you handle it yourself or get help, the important thing is to take action now before scammers find your information.
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I’ll have to do this and will keep this article till I do!