Four Hot Makeup Trends for Women Over 50

Look sizzling hot in 2024!

Welcome to 2024, where new hot trends are kicked off in the New Year. Experts are stating that “polished skin” and “thoughtful highlights” are making a comeback. These are part of the movement for skin to look natural yet hydrated. Women over 50 should be particularly delighted as mature skin benefits from a dewy finish, which offers a healthy glow and a soft touch of brightness. Here’s how to achieve that look with four hot makeup trends for women over 50.

Trend one: Soft, creamy, and easy to blend foundations. Foundations are makeup bases which not only support skin health but also camouflage imperfections that come along with aging such as dark spots and fine lines. This makeup base should match one’s skin shade and glide on with ease to avoid pulling and tugging of skin. Opt for a natural finish. Per People, IT Cosmetics/Your Skin But Better Foundation is rated best for a dewy finish.

Trend two: Unless you’re headed to a televised evening award ceremony or flashy night club, gone are the days of heavy and dramatic eye makeup. Women with mature skin can likely benefit from the loss of this trend. The popular American women’s magazine, Allure, shares that forgoing things like the smoky eye allows people to keep makeup simple. They recommend use of a high-precision liner that allows folks to shape and draw attention to the eyes without being over the top crazy with color. For application advice, they suggest the following, “Place a dot just outside the eyelids as your ending point, check for evenness, then draw out from lash line to dot.” Allure recommends Lancôme Idôle Ultra-Precise Felt Tip Waterproof Liquid Eyeliner.

Trend three: Minimal blush. Per makeup experts at Cosmopolitan, “We’re coming off a few very blush-y years. And while we’ll definitely see blushing draping looks and bright shades, runways and celebs are going in a more muted, soft direction for 2024.” They recommend products such as Rare Beauty Soft Pinch Blush and suggest choosing neutral shades that are buffed out to create a natural look on the face.

Trend four: Food makeup, such as cherry-cola lips, was a big trend last year. While food shades like cherry lips are still in style, some shades can be harsh on older skin. But that doesn’t mean red lips should be ruled out. Per Beauty Daily by Clarins, “According to research, scientists have found red lipstick could increase facial contrast between facial features and the surrounding skin, making you look younger.” The key is to choose the proper shade for your skin tone. Women over 50 should take advantage of Clarins Lipstick Finder and virtual makeup try-on tools which allow people to try shades before buying. The company also recommends their Joli Rouge line featuring refillable lipstick cases.

Looking your best

Makeup is an expression of beauty. It allows women to emphasize desirable facial features, such as the color of their eyes, while minimizing imperfections, such as dark undereye circles. Makeup products can do wonderful things for the skin – such as adding moisture to dry skin and color to washed-out faces. While makeup is a form of personal expression, most mature women can benefit from the above four new makeup trends for women over 50, kicking off the year looking natural, hot, and drop-dead gorgeous!

To read AMAC’s article highlighting how to help aging skin, click here.

This article is purely informational. The beauty products mentioned serve as examples of what’s available on the market and they are not intended as product endorsements by AMAC.