Newsline , Society

New Time for Choosing

Posted on Thursday, November 2, 2023
by AMAC, Robert B. Charles
Ronald Reagan speaks for presidential candidate Barry Goldwater in Los Angeles in 1964.

This time next year will be the 60th anniversary of Ronald Reagan’s famous “A Time for Choosing” speech, as timely now as then. The speech – and 1964 election – are worth recalling. We need that spirit again. Some messages are ageless, and one wonders if we are not quietly on an upswing.

The 1964 presidential campaign was interesting – Barry Goldwater, the Arizona Republican conservative, versus Lyndon Johnson, the Texas backroom arm twister. More interesting as the spirit of that year, a turning point.

Johnson, campaigner extraordinaire, slap-your-back guy skunked the austere, smaller government, lower taxes Goldwater. While Goldwater beat establishment Nelson Rockefeller for the Republican nomination, he was stiff, not nimble.

Unlike the swelling support for mature leadership, stability after JFK’s assassination in1963, Goldwater pushed tactical nuclear weapons, allowed himself to be endorsed by racists, and was slow to respond to Johnson’s attacks.

When Goldwater’s message began to resonate, people thinking of Eisenhower and glad for new hope, including from a young Ronald Reagan, Johnson attacked.

Johnson ran the now-famous “Daisy girl” ad, suggesting Goldwater would start a nuclear war. When Goldwater pushed the slogan “In your heart, you know he’s right,” Johnson mocked him with “In your guts, you know he’s nuts.”

But what happened in 1964 behind the scenes, was far more important than the glitz, gaffs, luck and muck of that election. Quietly. a spirit of hope was born.

What do I mean? Well, the young Ronald Reagan, not yet a governor, just a sincere conservative, gave that epic speech. It lit a fire, made an impact overnight.

Reagan spoke from the heart, but understanding communication only works if the receiver recognizes the transmitter, feels a common bond, here common hope.

Reagan was against a large, powerful federal government. Federal spending was at 118.5 billion dollars, deficit six billion, federal debt 311 billion. Today, Biden’s spending is six trillion annually, deficit two trillion, federal debt 33 trillion.

Said Reagan in 1964, “The Founding Fathers knew a government can’t control the economy without controlling people. And they knew when a government sets out to do that, it must use force and coercion to achieve its purpose. So we have come to a time for choosing.”

Reagan was specific, 20 years before his landslide re-election, 25 years before the Soviet Union collapsed.

“You and I are told we must choose between a left or right, but I suggest there is no such thing as a left or right. There is only an up or down. Up to man’s age-old dream – the maximum of individual freedom consistent with law and order – or down to the ant heap of totalitarianism.”

The truth Reagan spoke, what he saw, a titanic battle between those who defended individual freedom and those who wanted aggregation of power, resonated.

Yes, even in a time of division, anger building, and year when Johnson swept the floor with his opponent, conservatives were on the move, their truth gaining.

The year presaged a great awakening, which would take 20 years to put Reagan in power, but was arguably unstoppable. The message – get government down, respect the individual, protect the nation, put evil to rest – echoed.

Incredibly, the Washington Post wrote that Reagan’s heartfelt speech was “the most successful national political debut since William Jennings Bryan electrified the 1896 Democratic Convention with his ‘Cross of Gold’ speech.”

Notably, 1964 was a year of awakenings. The Republican National Convention – not Democrat – saw the first serious female contender for President, Maine’s Senator Margaret Chase Smith, famous for her “Declaration of Conscience” against McCarthyism, also a steady conservative.

Time passes fast, we know how things turned out: That spirit rose and rose like a helium balloon, bubble of fresh air from the depths. Reagan became president in 1980, won a huge landslide in 1984, ended the Soviet Union, defended freedom.

People began to think about life as in their own control not the government’s. Freedom took wing, people breathed easier. Pro-government Democrats fell from favor, pro-freedom Republicans gained a blue collar following.

We are there again, “a time of choosing,” which puts me in mind of the confidence, hope, and sense of optimism that attached to many in that early period.

In 1990, I finally interviewed Margaret Chase Smith at home. She offered a Maine kid her views. She was hopeful, thought politics could be less “mean,” was still a compassionate, optimistic conservative, her red rose pin on an elegant blue dress.

She was also bipartisan, which is to say All-American. She did not say that the Democrats were growing old, their message stale, freedom rising, but almost.

At 92, she looked me in the eye, said her friend, Maine’s Democrat Senator Ed Muskie, then 76, “looked old,” was worried about him. Looking back, he did – and she did not. She carried hope with her, knew freedom rises. We should too.

Robert Charles is a former Assistant Secretary of State under Colin Powell, former Reagan and Bush 41 White House staffer, attorney, and naval intelligence officer (USNR). He wrote “Narcotics and Terrorism” (2003), “Eagles and Evergreens” (2018), and is National Spokesman for AMAC.

We hope you've enjoyed this article. While you're here, we have a small favor to ask...

The AMAC Action Logo

Support AMAC Action. Our 501 (C)(4) advances initiatives on Capitol Hill, in the state legislatures, and at the local level to protect American values, free speech, the exercise of religion, equality of opportunity, sanctity of life, and the rule of law.

Donate Now
Share this article:
Notify of
Most Voted
Newest Oldest
Inline Feedbacks
View all comments
7 months ago

I CHOOSE DONALD TRUMP! . . . He Deserves Another Term! Though I do think Ron DeSantis or Nikki Haley could also WIN!

Robert Zuccaro
Robert Zuccaro
7 months ago

Yes I remember (positively) Reagan but it’s time to start looking and planning forward not dreaming wistfully to the past. Reagan had the Soviet Union as an enemy while we have the enemies here at all positions of government and our institutions; it’s a different fight!

Bob L.
Bob L.
7 months ago

Reagan’s “A Time for Choosing” speech is still viewable, you can search it on C Span or You Tube. It’s about 28 minutes long and much of the content is as relevant today as it was then, just the numbers have changed – grown much bigger.

Patriot Bill
Patriot Bill
7 months ago

Choose Marxism or Trump, the mainstream media and social media have left no middle ground.

Duluth Tom
Duluth Tom
7 months ago

Here’s my wish, and I’m speaking directly to the Trump campaign people and Donald himself, research all the wonderful quips and wisdom RR gave us. Requote it crediting it to Mr. Reagan as aligning yourself with a great President and maybe finding some of the humility he exhibited would serve President Trump well. Us older conservatives need that home spun wisdom now more than ever. We don’t need to watch attack mode all the time. Try it and look at the big picture Mr Reagan understood. It will get you over the finish line, I promise!

anna hubert
anna hubert
7 months ago

We will go through the charade but it probably is chosen already I will not be shocked if Donald Trump is put safely into jail just until “election” is over

Rosa Anderson
Rosa Anderson
7 months ago

The left is trying so hard to remove him from ever serving in the senate because they know he would fix America and finally give the power to the people. Alot of things need to be fixed no more moochers, no more money grabbers and no more of them getting paid they need one set amount like we get paid and another thing cut the senate in half. They have too much power no one older than 50 should be in the senate and no more than 4 years plus $$$ shouldn’t get the vote in the people need to vote every mongrel in he right way whether or not we don’t want them. There needs to be more conservatives/libertarians in office not liberals. We the people hav3 had enough of paying taxes just to give to other countries we deserve a say so where our money goes to not CONGRESS.

An older blonde women laughing in the kitchen with a grey haired man.
AMAC’s Medicare Advisory Service
The knowledge, guidance, and choices of coverage you’re looking for. The exceptional service you deserve.
The AMAC App on 3 different iPhone
Download the AMAC App
The AMAC App is the place to go for insightful news wherever you are and whenever you want.
Donald Trump speaking with supporters at a campaign rally at the Prescott Valley Event Center in Prescott Valley, Arizona.
Pro-Palestine, anti-Israel protest in New York during Gaza war. Pro-Palestine, anti-Israel protesters hold a rally in New York City during fighting between Israel and Hamas in the Gaza Strip
Israeli civillians gathered in solidarity for ceasefire between Israel and Gaza, holding banners for the missing and kidnapped. Tel Aviv, Israel - OCT 28, 2023 - Israeli civilians gathered in solidarity for ceasefire between Israel and Gaza, holding banners for the missing and kidnapped Israeli people, Kaplan Street, Tel Aviv
Newspapers announce Donald Trump s guilty conviction. Donald Trump s criminal conviction headlined in newspapers at news stand in Los Angeles

Stay informed! Subscribe to our Daily Newsletter.

"*" indicates required fields

Would love your thoughts, please comment.x

Subscribe to AMAC Daily News and Games