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Did you know a billboard can save a baby’s life?

Posted on Friday, January 17, 2025
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by Outside Contributor
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Sponsored by PROLIFE Across America

Each day, thousands of innocent babies die by abortion and many women succumb to the decision without knowing the facts about the baby’s development – or that help is available. We’re trying to change that. PROLIFE Across AMERICA uses advertising to spread pro-life messages, and offers an 800# Hotline to help those in need of pregnancy support or alternatives to abortion.

At PROLIFE Across AMERICA, we work to support both the Mom facing an unplanned pregnancy AND the baby at risk of losing his or her life. We receive hundreds of calls to our Hotline each month, such as this recent one:

“I just found out I’m pregnant. It’s my first one, but the father of the baby doesn’t want me to have it and he’s really pushing me to get an abortion.”

We were able to connect her to a local pro-life pregnancy center, where she’ll be able to receive confidential counseling and pregnancy support.

Most women don’t know where their local pro-life pregnancy center is and what services are offered. For 35 years, our Billboards and Ads have been connecting callers with pro-life support centers across the country that offer:

  • Free confidential counseling and pregnancy help
  • Adoption information
  • Post-abortion assistance

This work does not come without challenges. In PROLIFE Across AMERICA’s 35 years of sponsoring pro-life billboards, we’ve never seen such an explosion of attacks like we’ve had recently:

  • Being “canceled”: We were effectively canceled by a major outdoor advertising company that has a monopoly on Billboards in many cities. After being an established client for many years, new management suddenly categorized us as an “advocacy group” and mandated a rate of 2-3 times more than our non-profit rate.
  • Increased hate calls and emails, and hackers attacking our website
  • Big tech censorship: Facebook and Microsoft Ads have declined many of our online ads, and Google will intentionally bury us in search engine results.

Yes, there are roadblocks, but our educational Ads are needed now more than ever! Our Billboards and Ads may be the only visible sign of hope and help to someone in need of pregnancy help. We know our Ads are being attacked because they’re so powerful.

PROLIFE Across AMERICA’s Ads are designed to change the hearts and minds of our culture. Each of our Billboards, Radio and Streaming Ads, and Online Ads are designed to “plant a seed” to get the general public to think more about this issue and to learn about the pre-born baby’s development. For many people who see or hear our Ads, it’s the only exposure they have to a pro-life message.

We need your help! The relentless attacks continue against our life-saving work. Yet we know that this outreach can truly change hearts and save moms and babies from the evil of abortion. We can only do this with your support!

Can you help us keep our Ads in front of the public so we can reach more callers like this one?

“I’m possibly four weeks pregnant and I’m torn on what to do. My partner wants an abortion and I don’t know if I should keep the baby. We’re 18 and not very financially stable; we live with his parents. I don’t want to lose everyone. I’m scared.”

We were able to counsel and reassure her and give her a referral to a pro-life pregnancy support clinic in her local area.

PROLIFE Across AMERICA is a non-political, 501(c)(3) non-profit. Less than 3 cents of every dollar donated goes toward administrative costs!

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