AMAC - The Conservative Alternative to AARP

Why include AMAC in your Marketing Plan?

Every 7 seconds someone in the U.S. is turning 50, making the 50+ demographic the sweet spot of our generation, and every marketer’s dream.

AMAC members are the epitome of this demographic

We have established ourselves as THE alternative to AARP; offering unique discounts to our members and through advocacy for seniors in Washington.

AMAC members have a voice, as they essentially dictate our “marching orders,” making them particularly loyal. This coupled with exponential membership growth creates a one-of-a-kind business opportunity

AMAC boasts over 90% repeat advertisers.

Paid membership – over 75% renewal rate

What does this mean for you?

• Quantified loyal audience = ad believability
• Brand loyalty = higher than average response rate
• Continuous growth = exposure to new prospects = NEW Customers

Magazine Information

• Directly mailed to all AMAC members, represented in all 50 states
• Published Quarterly
• Available on our website: www.amac.us/resources
• Ratio Ad/Edit 40/60% ensures ad visibility

Volume VII Content Themes

Publishing Schedule
Issue	Orders Due	Materials Due	In Homes
1	Jan. 11, 2013	Jan. 11, 2013	Feb. 27, 2013
2	Mar. 29, 2013	Apr. 5, 2013	May 29, 2013
3	June 28, 2013	July 5, 2013	Aug. 28, 2013
4	Sept. 27, 2013	Oct. 4, 2013	Nov. 27, 2013