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Selling Fear – Wrong Message

Posted on Tuesday, December 21, 2021
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by AMAC, Robert B. Charles
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62 Comments
fear-covid-omicron

It is not too late to see that trust in individuals got us here – not selling fear.

President Biden is selling fear – now of Omicron. On Tuesday, he will push new warnings, pivot to another “must get the booster,” scare Americans into prioritizing fear over hope, separation, and isolation over Christmas and Hanukkah. Is that really the right approach?

Writing anything about Omicron is risky, as thoughtful, seasoned doctors tell me. There is so much we do not know. Starting from that premise, what do we know? Several things – and rather than creating fear, they suggest hope and confidence, a return to common sense, basic caution.

First, as a rule, viruses – of which there are objectively billions – replicate, recombine, and change over time with two largely predictable outcomes. The first is a tendency to transmit more easily or with greater frequency. The second is a tendency toward reduced severity.  See, e.g., Maybe Someday Covid-19 Will Be Just Another Common Cold; Omicron possibly more infectious because it shares genetic code with common cold coronavirus, study says.

Second, Omicron appears to mimic many symptoms of the common cold, a pool of known rhinoviruses. While similarities are imperfect and confusing, recombination looks possible.

Specifically, experts report that Omicron symptoms may include “a scratchy throat (as opposed to a sore throat), dry cough, extreme tiredness, mild muscle aches, and night sweats,” while common cold symptoms often include “a blocked or runny nose, sore throat, headaches, muscles aches, coughs, a raised temperature, pressure in your ears and face, and loss of taste and smell.” See, e.g., Omicron variant may have picked up a piece of common-cold virus: experts; These ‘five distinct symptoms’ may help you differentiate Omicron from regular cold; Omicron symptoms may differ from those of other COVID-19 variants.

Putting aside which of these two sets of symptoms is worse, similarities are vexing.  Many people who get Omicron may mistake it for the cold and vice versa. Both are easily transmitted, both may create downstream complications for some, even if easily overcome by others.

Third, numbers are educational and comforting. Sometimes we lose perspective, misunderstand the balance between frequency and severity, allow fear to dominate. The odds of getting struck by lightning, an asteroid, falling tree, or a runaway car are small, yet the idea triggers worry.

Similarly, we walk around every day subject to colds yet fear them little. We have had them, know the drill, runny nose, feeling yucky, recovery, and onward. But something new is necessarily uncertain, and we are programmed to be alert to new uncertainties.

What are the real numbers? They might shock you. Americans get more than a billion colds a year, on average two-to-four per person, managed without hysteria, often ignored. We feel the same thing as before, groan a bit, sleep a bit, rally for “must do” things, and carry on.

How many Omicron cases so far? What is the severity? So far, Omicron – which seems as contagious as colds – accounts for three percent of US COVID cases, 13 percent of new ones. If spreading quickly, like a cold, it seems to leave a relatively light footprint, not like delta. See, e.g., Omicron now makes up almost 3% of U.S. Covid cases, according to the CDC;

Dark voices, many in the media, predict a “tidal wave” which could lead to “record hospitalizations” and “scary” outcomes.  Draconian measures, mandatory boosters, isolation, return to remote learning, new mandates of various types are all forecast. See, e.g., Omicron could bring the worst surge of COVID yet in the U.S. — and fast.

Putting aside political motivations for spreading fear, these voices urge more federal mandates, required booster shots, mail-in ballots (now suddenly discussed), and the idea that Omicron could be worse than delta. All this seems a bit hysterical.

Omicron is distinguishable from the common cold, has produced seven deaths in the United Kingdom, is not the “Omicold.” But defaulting to hysteria seems misplaced, at best premature. See, e.g., 7 Deaths From Omicron Covid-19 Coronavirus Variant In UK, Showing It’s Not The ‘Omicold.’

The reality is that viruses are innumerable, the human body designed to beat them, often forced to struggle in that effort.  If people enter the struggle compromised by a past viral battle, organ weakness, immune deficiency, or underlying medical handicap, they have a harder battle.

But the main point is that perspective should not depart us, cause us to move from basic precautions, realistic evaluation of risk and benefit – person-by-person – to collective hysteria, guided by ubiquitous fear, terrorized by an imagined Black Plague.

Bottom line is that – for various reasons, some understandable, others mystifying – national leaders who should be about calm, confidence, realism, and rational thinking – are selling fear.

That approach – selling fear – is unhealthy and ultimately less effective than trust and truth. In WWII, we did not sell war bonds by saying, “Buy them or your loved one dies,” but appealing to free choice. Encouraging flu shots, we do not tell people, “Get it, or you lose your job.” Good hygiene, hand washing, cough covering is not federally mandated, just strongly encouraged.

Somehow, the currency of modern communication – and President Biden will share some Tuesday – is fear, fear of the virus, fear of speech, fear of our neighbors, fear of climate, fear of anything to trigger emotion, reducing confidence in self, elevating reliance on government.

Missing is a plain vanilla appeal to rationality, self-reliance, awareness, and exercise of good judgment, a thoughtful balance of risks and benefits, less emotion, more devotion to common sense.  It is not too late to see that trust in individuals got us here – not selling fear.

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Robin Walter Boyd
Robin Walter Boyd
2 years ago

There is no doubt that the more extreme one is on any ideological scale, whether to the extreme right or to the extreme left, the more negative and dourer they are. Since bad news sells, news outlets tend to be mostly to the extreme left, selling fear. But Progressives have gone way beyond just selling fear, they have been shoving fear down our collective throats and getting government agencies to require we swallow that fear. As this article points out, we should be promoting the hope that a less harmful version of the Wuhan virus has provided. From the very first evidence of the so-called omicron version of the Wuhan virus being much less harmful, we should have been promoting to let nature take its course, stop with the vaccines and covering our faces with bacteria laden rags and stop trying to control nature. Instead, Progressives are dwelling on the fact that the omicron version of the Wuhan virus is so much easier to catch. Well; good!

Stephanie Staker
Stephanie Staker
2 years ago

What an excellent op-ed! Mr. Charles did it again. He said what I have been thinking all along. What happened to the government NOT telling us what we need to hear lest it cause fear? Remember those days? I do. Anyone who was a fan of the drama “24” knows that often the public was unaware there was a plague or a nuclear bomb, etc. 🙂 The government was afraid of causing rampant fear. Not anymore! Biden should be ashamed of what he is promoting – “a dark winter of death and doom” (my words but close). I had the virus in September (Delta) and I am almost 77 and have commodities. I did end up in the hospital for 2 days due to low oxygen concentration but I took 2 steps right away when I got sick. I went to America’s Frontline Doctors and got Ivermectin along with a Z-pack (antibiotic), Vitamin C, Vitamin D3, zinc. The second thing I did was ask my doctor for a referral for monoclonal antibody infusion which I got one day later. I ended up in the hospital on day 9 (I think). Other than being dog-tired and no taste for a couple of weeks,I was fine. I am NOT taking jab because I believe that I have better immunity plus it’s obvious that the jab doesn’t work! I prayed and claimed the promises in God’s Word so I sit here today knowing God saw me through Covid. Fear is the opposite of faith.The mantra of fear pushed by Biden, the Dems and the MSM (same thing) is so wrong!

HocasPocas
HocasPocas
2 years ago

Do you think that he really cares?

Enuf Said
Enuf Said
2 years ago

What I cannot understand is–WHY do the vaccinated FEAR the unvaxxed? Simple answer- they can’t stand the idea that ONLY they will suffer the yet to come consequences of their “experimental jab”.

Magali
Magali
2 years ago

This seems to be the guiding principle behind Fauci/ Biden: “‘Upon this a question arises: whether it be better to be loved than feared or feared than loved? … because it is difficult to unite them in one person, it is much safer to be feared than loved …’ — The Prince, Machiavelli

Elizabeth Misa
Elizabeth Misa
2 years ago

They are lying about all of it. They are lying about the number of people who have been vaccinated. They are lying to us to get more to take the shots! We have no valid test but continually say that the numbers are up. I don’t believe any of it. Trump also came out with pushing the shots and said that he took the booster. When will he admit he was lied to? He will not get our support in the future if he keeps pushing this agenda!

Art
Art
2 years ago

Buck Fiden’s new clothes will be the Grim Reaper’s clothing with full hood and carrying a scythe.

Hal
Hal
2 years ago

It just occurred to me why the Democraps are so pro-mail-out/in-ballots. With the crush of illegals filtering in the Nation, that gives them an easy time to take advantage of that in rigging future elections. I’ve said it before and I’ll repeat: Voter ballots should never use the US Mail (or any other) system to handle mail-out-unmarked ballots to voter, nor should the never use the US Mail (or any other) to return filled in ballots to be counted. That is about as close a guarantee of making it a giveaway to the Democrap rigging aspirations and methods. Unmarked ballots should only be handled by the vote dispensing/verifying personnel in charge of the voting site. And the voters’ completed ballots should not be handled by dispensing/personnel when being submitted. It is crucial that the only person that knows for certain how their ballot was marked should be the voter their self. That is so fundamentally basic that I can’t understand why anyone would wish otherwise, unless they were trying to cheat or intimidate voters. There are so many ways to chear and rig and election if you don’t stick with an absolute private vote by a voter. This would include not allowing any voter to have a camera during the vote marking. Elections have consequences and the consequences if a rigged election are almost certain to be bad for accurately getting the majority will of the people (voters).

Terry Materna
Terry Materna
2 years ago

Great article.The government just wants to shove FEAR down our throats.sad

D.P.
D.P.
2 years ago

Read that last paragraph over, again and again….it is the formula for life whenever confronted with anything out of the ordinary, unknown or suspicious…..or as my dear old Dad would say,, “use your head…boy, and not just for a hat rack….you’ve got a brain, use it. nuf said.

Patricia Billings
Patricia Billings
2 years ago

Thank you! FEAR is our greatest threat. Haven’t we heard that before?

Mario Capparuccini
Mario Capparuccini
2 years ago

Remember that Saul Alinsky commanded to never waste a crisis. The Democrats turn everything into a crisis so they can increase tyranny. We are all sick of it. I do not know about others, but I do not listen to Biden anymore; he is an irrelevancy.

HocasPocas
HocasPocas
2 years ago

Once again you have written a great article, however I do not live my life in fear. I have God’s word that he will never leave me nor forsake me. He is more powerful than any of the fear pushers

BAE
BAE
2 years ago

Sooo sick and tired of all this Debby Downer messaging. Let our great country get back to work, school, no more masks, please. GOD please make this end.

Hal
Hal
2 years ago

I truly believe if a honest vote was taken of USA legal citizens to impeach Joe Hidin’ Biden, it would be close to a 2/3 majority to do so. Alas, however, I’m not convinced an honest vote can be truly conducted at this time in history.

Hal
Hal
2 years ago

One little trick Communism uses to hook tolerance subtly to the citizenry. … keep them focused on something that draws away attention from the Democraps fouling our Constitutional Democracy as the key strategy in distracting the citizenry’s attention to the political chicanery that they are using (e.g. rigged elections, worry the citizens that a massive infliction of some disease is afoot and the government is in control). AIDS, EBOLA, etc. …. major diseases that needed public and medical attention and some public caution, but didn’t require a Democrap to lead the way fighting it Of course the Liberal News Media loves the panic mode …. it sells news (advertising income rises). And at this point in time, I not only believe Joe Hidin’ Biden is incompetent and a puppet … I think he is close to clinical insanity.

Kathy Monroe
Kathy Monroe
2 years ago

Thank you for speaking sanity and truth. 24/7 all you hear is covid, masks, vaccines, boosters, we are all going to die!!! So sick of it.

Mary
Mary
2 years ago

Stop listening to MSM! The reporters, writers, tv personalities are in it for the money and provide false information. Rumors create chaos and chaos creates panic. Eat well, sleep well, keep stress in check, exercise in some form, take vitamins, create a content environment and stay away from anything toxic…people, street drugs, alcohol, cigarettes, etc…most important, get help if you need it.

Geraldine McGann
Geraldine McGann
2 years ago

“Winter of Death” per Biden.
This isn’t the Black Plague!
Stir up the fake fear!

Tim Thompson
Tim Thompson
2 years ago

Democrats don’t have a positive attitude about anything as we see in Biden’s latest speech from his podium stating unvaccinated people can expect to catch Omicron and die from it, just wait, almost hoping his words will be true. This feeble old man who is a crime boss in his family and now is President of the United States through criminal vote packing to win should just shut his mouth on the Christmas last couple of weeks we American’s love to enjoy. His negativity just is typical especially since we all have heard from Australia that the virus is very mild and does not seem to be a threat that our government is trying to perceive to us. Seems funny that not many Washington politicians have come down with it especially Democrats. Seems they must be immune from it.

If Democrats didn’t hate America because they have been infested with socialists and communist influences they would step back and let Americans know we are a nation full of positive individuals that can overcome anything, especially during the Christmas season of good hope and merriment.

Phyl
Phyl
2 years ago

I fear Biden more than I fear covid. He’s a menace

heil biden
heil biden
2 years ago

LETS GO BRANDON! AND HIS HERD OF TURDS

Philip Hammersley
Philip Hammersley
2 years ago

It’s way past time to acknowledge that we CANNOT kill COVID, any more than we can the flu or colds! Start talking about treatments: monoclonal antibodies, ivermectin, hydroxychloroquine, etc. Put people back to work and students back in school!

Stephen Russell
Stephen Russell
2 years ago

ALL Dems do is sell Fear day 1 of Covid since 2020
Cant educate, reason, compromise on Facts
More Boot on Neck BS.
To panic the undereducated voters & illegals

Bob L.
Bob L.
2 years ago

I just listened to as much of Biden’s fear mongering address that I could stomach without destroying my TV.

I never heard so much BS at one time, from one source, in all of my 77 years.

The regime knows they have lost their grip on scaring people into submission and are taking one last try to regain it before attempting full blown suppression by force.

George Washington's Admirer
George Washington's Admirer
2 years ago

Let us be reminded of our rich heritage; Our Founding Fathers, Our religious beliefs, and the sacrifice that all our patriot fathers have made. Biden & Company has pushed fear, blacklisting, ostracism, and negativity as a general rule. Americans are fed up with the fearmongering, political shenanigans, and dishonest activity. Liberals want to take away every traditional value; from respect for God, Family, Country to reverence for the Bible, Law Enforcement Officers, and the American Flag. Communists want to take everything away from this great country. President Trump never tried to take away reverence for Our Founding Fathers, or take away our history. He tried to establish the: ‘National Garden of American Heroes’. Biden & Company of course, did not follow through on this noble patriotic project. It somehow did not go with their planned removal and destruction of all things patriotic. President Jefferson’s picture was proudly added to my kitchen wall; above an antique stove. This was in response to the blatant disrespect shown to Our Founding Fathers recently. Let Us All Cling To Our Country, Our Religious Beliefs, Our Families, & To The Traditional Values that Is The Premise Of This Wonderful Country! Merry Christmas & May God Bless Us Everyone!

Nobody’s Business
Nobody’s Business
2 years ago

When you promote socialism to the young and convince them they can’t do nothing on their own and the government needs to tell them everything, it’s easy to promote fear. Look at all the idiots out there who can’t think for themselves or research before it gets banned the true facts on this Covid BS . It makes me ashamed of the human race!

anna hubert
anna hubert
2 years ago

Be a while before we go through the whole alphabet would have been easier to understand if it began with alpha and for sure something over deadly will appear before election so we only be able to vote by mail

2mil
2mil
2 years ago

Gotta go with Yale epidemiologist Dr. Harvey Risch – the only real pandemic we’re having is the pandemic of manufactured fear. Unfortunately, too many of us have allowed ourselves to become convinced that we must live our lives in fear, though it seems like people are starting to get tired of hearing it.

J. Farley
J. Farley
2 years ago

If BS were music, Lying, Hidden Joe Biden would be a one-man band!

Barb304
Barb304
2 years ago

Who listens to Biden anyway?

John
John
2 years ago

This Flu has caused more people to live in fear that any of the other Flu’s over the last 50 or years. True this Flu was worse than any of the others, usually when I got sick it was the sniffles for a few days and possibly a sore throat for an additional 3 to5 days and that was it. Last winter I had the sniffles & within 3 hrs it went directly to my throat & roughly 3 hrs later it dropped into my lungs like a rock. It lasted a full 2 wks. ten days in bed w/a humidifier running day & night & lived on bone broth the entire time. Getting better took about another 3 wks. Since then I haven’t had even a sniffle. Looking forward to a great winter, having an immunity to this so-called dreaded flu & that is all it is – Its just a Flu. Its a nasty Flu that lasts longer than any other including bird flu, walking pneumonia, pneumonia, bronchial pneumonia, reg flu. I have had them all.

Steve Rossiter
Steve Rossiter
2 years ago

Fear is a weapon that has been successful for centuries. To better understand why and how it is used google Mass Formation Psychosis. It is an eye opener.

Sharon Ormsby
Sharon Ormsby
2 years ago

Supposedly one person has died of it in Houston yesterday. He had many underlying conditions. They announced it on our local news. I was glad the newscaster also said he had underlying conditions. He’s the morning anchor typically, but he’s on at night now-( the other’s are on vacation). He also votes conservatively! Probably why he added the comment about the underlying conditions. I’m glad he did.

Rodney Ernst
Rodney Ernst
2 years ago

All the more reason to vote right in the mid-terms, and 2024.please study who is up and coming for the elections. Back to what Trump was trying to do “DRAIN THE SWAMP.” WE ARE HEADED FOR TROUBLE, if this doesn’t change.

Jeb_sc
Jeb_sc
2 years ago

Please just do what you usually do for Christmas. You are being bullied by the leftists elitists. Best response ignore and keep living. If need be to save your Christmas celebration uninvite them, it really is ok. Why should all have to suffer for one or two nut cases? I can answer that, you don’t unless you chose to, your choice. It is also ok to tell them why.

Lynda Buchholz
Lynda Buchholz
2 years ago

Gee some common sense. Scarce commodity these days.

Bill on the Hill
Bill on the Hill
2 years ago

Thanks RBC… I think most people with a dose of common sense can see what is really going on here with respect to the fear mongering being spouted by our federal gov’t & a complicit liberal MSM pouring it on hot & heavy, day in, day out…
Herd immunity was already hard at work ( 18 ) months ago as it does on all cold viruses in their many splendid varieties…
I would encourage people to enjoy their Christmas with loved ones & perhaps think a little more on what the holiday has always been about…
Merry Christmas to one & all…
Bill… :~)

PaulE
PaulE
2 years ago

RBC,

Fear, anger and envy are all the Democrats in general have to sell the American public. Their entire message to the public has centered around stoking these three emotions for decades. If you strip these three emotional triggers away, what seriously does the Democrat Party have to offer the American people in terms of sound, rational policy solutions? Answer: Not much. So of course Biden and the rest of the Democrat Party are constantly stoking fear of the Covid-19 virus to rationalize their increasingly, and in many cases, open socialist policies.

All Socialists believe that the ends justify the means and their ultimate end goal is nothing less than the establishment of a permanent authoritarian regime based on the principles of Socialism. It’s who the Democrat Party fundamentally are at the end of the day. Look at how now that Manchin hasn’t agreed to support the BBB bill this year, the first instinct of most of the “progressive” (openly socialist) members of Congress (they are the majority of Democrats now serving in Congress) are now trying to find a way to implement all their policies by circumventing Congress and the legislative process altogether. This is exactly how third-world banana republics work. Rule by edict. Just ignore of destroy your any and all opposition and then ram through, by any means necessary, whatever changes you want. All while counting on the vast majority of the public being docile enough and just meekly accept it all.

So while your final paragraph calls for a more reasoned and sane approach to getting things done, unfortunately the Democrat Party is clearly NOT interested in that approach. They are too close to their desired goal to go back to pretending to be interested in that approach. Simply because what they are selling isn’t what either makes sound economic sense or is good for the overall country over the long term. What they are selling is socialism and enough of the public is still intelligent enough to not be interested in buying it. So the Democrats are now looking for a means to bypass Congress and the public completely.

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