The great Rush Limbaugh used to call them “low-information voters,” the tens of millions of Americans who believe the mainstream media and who aren’t engaged politically. For them, if they do think about politics, it’s at the level of a meme, the conventional wisdom that “Republicans are greedy and Democrats care.” On Election Day their decision is based not on the Truth but on how much they drank in the disinformation of the Establishment. Today, matters are much worse.
Today, we are not politically divided based on our attitude to simple concepts, such as whether or not government should “do more,” or whether the liberties of the individual should come first. Today, one of the nation’s parties has utter disdain for the Constitution and is supported by voters who act more like cultists than autonomous adults. The Democrat Convention in Chicago is Exhibit A.
From the Planned Parenthood Taco-truck providing free abortions to the 20-foot high inflatable IUD and the platforming of those suffering from transgender body dysmorphia, this perverse circus would be unrecognizable to any Democrat of JFK, or even Bill Clinton’s era.
Yet those who love America must win on November 5th. So what is to be done when tens of millions of Americans believe that 600,000 abortions a year are not enough and that a man can be a woman? Be strategic.
The sad fact for those who are political junkies – including you, dear reader – is that elections are won in the middle. Or rather, by convincing those who aren’t interested in politics like you are. Most voters don’t read newspapers on a daily basis, or listen to multiple hours of talk radio (like I do!) They often don’t even like politics and just want to make sure they can make the car payment at the end of the month and afford a new pair of shoes for their children for the new school year. But these “floating voters” are the key to victory when both parties have a base that is locked in and when millions of voters have been utterly indoctrinated.
So what is the message if we are to save the country from those who wish to amnesty all illegals, pack the Supreme Court, and lower the voting age? Follow the KISS principle: Kept is Simple Stupid.
President Trump will not change his style for several reasons. For one, he’s in his 70s. Men in their 70s don’t change their style. Secondly, his no-holds-barred, pugnacious, Truth at all costs style is why he was elected in the first place. So the approach for the 74 days until the election isn’t about the style of the message, but must be about the content of the message, content that speaks to the unpolitical America who still lives in the real world and is paying the price for a 100% increase in their mortgage, and a doubling of gas prices. In the less than 3 months left, those who want to save America from the cultists should focus on the 3 things most deleterious to Americans living their lives as they want:
- Open Borders
- Rampant Crime
- The Economy / Quality of Life
At the end of the day, there is nothing new here. In fact, the above profound issues all fall under the same question that worked so well for Ronald Reagan two generations ago. The Gipper asked his fellow Americans just one thing: “Are you better off than you were 4 years ago?” And it’s no surprise that when President Trump recently returned to Twitter/X, he posted exactly that Reaganesque question. Then he recorded a video from Bedminster showing the shocking increase in simple family staples under “BidenEconomics.”
Yesterday on my show, the President’s attorney, Alina Habba, made the question even simpler. Just ask your neighbor, your friend, your co-worker: “How are you doing?” If they live in the real world they will admit the Truth about the last 4 years. Then you have our opening and you can simply ask one more thing:
“Do you remember what it was like under President Trump?!”
Sebastian Gorka Ph.D. is host of SALEM Radio’s AMERICA First and The Gorka Reality Check on NEWSMAX TV. A former Strategist to President Donald Trump, he is a member of the National Security Education Board of the Pentagon. His latest book is The War for America’s Soul. Follow him on his SubStack page and website. He is a regular contributor for the Association for Mature American Citizens (AMAC).
The opinions expressed by columnists are their own and do not necessarily represent the views of AMAC or AMAC Action.