Dan Weber, AMAC’s president, is asking for help from our members on how you would like our name to appear.
The two headlines are written in the same typeface and the same size. The only difference is the top version has AMAC in All caps while the second line has Amac with only the first letter in capitals.
If you look at our logo you’ll notice the A is slightly larger than the rest of the letters. Our logo is sort of “in between” the two choices. We need to know how to write our name in press releases and articles that just use our name, not our logo.
Arguments for all capitals:
AMAC stands out boldly. Similar to AARP, WALL*MART, TARGET etc.
Arguments for only capitalizing the A:
Amac looks friendlier. Similar to Tyson Foods, Honeywell, Abbott Laboratories etc.
Look at the second paragraph to see the difference in a sentence.
Please take the poll on the left side of this page and let us know how you feel.
No matter how you spell it- the Association of Mature American Citizens is here to look after your interests. Thanks for your help.