Health & Wellness

Hearing Aids Help Keep Your Brain Fit

senior hearing aids brainSponsored by Your Hearing Network

Having trouble hearing but reluctant to try hearing aids? Social isolation, diminished quality of life and an increase in your risk for age-related cognitive decline and dementia are just a few of the potential downsides to your lack of action. New research findings about hearing loss and healthy brain aging may provide just the incentive you need. The study found that adults with hearing loss who actively use hearing aids can reduce the risk of cognitive decline associated with hearing loss.

“When you actively use hearing aids, you are more likely to stay socially engaged, one of the primary ways to stimulate your brain,” says Sheena Oliver, Audiologist and Vice President of Oticon Marketing. “And like any exercise, the mental give-and-take of social interaction helps to keep your brain fit and slow down the accelerated cognitive decline linked to hearing loss.”
Cognition refers to a variety of mental processes used in gaining knowledge and comprehension including attention, memory, understanding language, learning, reasoning, problem solving and decision making. When people experience cognitive decline, they may have problems with remembering, language, thinking and judgment. Many studies have shown correlations between hearing loss
in older adults and a greater risk of cognitive decline and possibly also the onset of dementia.

“When you have hearing loss, your brain doesn’t receive the sound information it needs to understand what is being said and expends more energy trying to fill in the blanks,” explains Sheena. “Conversations become difficult and exhausting and you may start to withdraw and avoid the social connections that are so important to brain health.”

Sheena points out that the newest hearing solutions with Oticon BrainHearing™ technology take a proactive “brain first” approach, providing the clearest, most accurate speech signal possible so that your brain doesn’t have to work as hard to understand what is being said. The mental effort you need to understand speech in noise is minimized so you can conserve the cognitive resources you need to engage in socializing and other brain-stimulating activities.

By restoring the ability to communicate, hearing aids with BrainHearing technology allow you to participate more easily in conversation, even in noisy settings like restaurants or social gatherings.

“Don’t wait to give you brain the stimulation it needs,” says Sheena. “It’s never too late to take care of your hearing health!”

For more information about hearing, hearing loss and the newest hearing aids with Oticon BrainHearing technology, visit For the exclusive AMAC Member Hearing Care Program, call 888.701.9198 to schedule your free hearing screening.

i Amieva et al. 2015. Self-Reported Hearing Loss, Hearing Aids, and Cognitive Decline in Elderly Adults: A 25-Year Study.

Journal of the American Geriatrics Society. Volume 63, Issue 10; 2099–2104. ii Lin et al. 2011, Hearing Loss Prevalence and Risk Factors Among Older Adults in the United States. J Gerontol A

Biol Sci Med Sci. May ;66A(5):582–590

Lin et al. 2013, Hearing Loss and Cognitive Decline in Older Adults. JAMA Intern Medicine, 173, 4;293-299

From - Your Hearing Network

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2 years ago

When the person giving the advice to make a $6 – 8 thousand dollar investment carries the title of Audiologist and Vice President of Oticon Marketing, I have to wonder where their interest lies.

2 years ago

This is all well and good, but hearing aids are outrageously expensive. In November, I took mine in to be repaired for about the 3rd time in 6 months, by tow different companies. Turns out they could not be fixed, so I walked out with a $7200.00 new pair. I make 42,000 as a teacher. However, I must wear them or I can’t hear my students very well. I barely paid that much for my last car.

Toni W
2 years ago

I agree with the comment on the costs involved in obtaining hearing aids. My husband is fortunate enough to get his through the VA. If I ever need them, I’ll probably have to depend on the mail-in offered ones in the Sunday newspaper! I don’t understand why Medicare doesn’t provide for hearing aids and glasses! I guess the government wants us all to just fade away and not bother them if we can’t understand or see what’s going on.

2 years ago

This is called “sensory deprivation “ . It is used in torture to break a captive. The same thing happens with hearing loss but at a much slower rate. My mother-in-law insists that everyone is whispering, that she can hear just fine. Then it becomes: “why are you yelling at me” & “I won’t be able to change the batteries “. Her brother, who’s hearing is as bad as hers, needs hearing aids according to her. Sad to watch and deal with.

Allen Baldwin
1 year ago

I am very disappointed to find so little help from AMAC on the hearing front. This is a prime concern of seniors. AMAC is well positioned to negotiate a relationship with one of the top discounters and to ensure an evaluation that connects us with one of the best. Information about various manufacturer standings on quality, service and technology would be very helpful. I have been in the market for hearing aids for weeks now and doing lots of research and internet surfing. It seems quite intentionally slim on information, possibly even intentional obfuscation. AMAC could do us a great… Read more »

Elsa Anderson
2 years ago

I had no idea that adults with hearing loss who actively use their hearing aids can reduce the risk of cognitive decline that is associated with hearing loss! Also, the fact that it helps you to be more social and enjoy time with others would be a huge benefit for my dad because he has bad hearing and has not been as social lately. He loves talking with others and spending time with them, so I will definitely share the benefits of hearing aids with him.

2 years ago

Hearing aids are expensive and I’m over it. Since my health insurance plan wouldn’t cover the aids, I thought I was going to have to pay full price to help correct my hearing. I called YHN to see what they had to offer and I was told I could save up to $2,000 on a pair of aids. I had them schedule an appointment to see an audiologizt and was eventually fitted for a pair of aids at a good discount.

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