Sponsored by Your Hearing Network
Having trouble hearing but reluctant to try hearing aids? Social isolation, diminished quality of life and an increase in your risk for age-related cognitive decline and dementia are just a few of the potential downsides to your lack of action. New research findings about hearing loss and healthy brain aging may provide just the incentive you need. The study found that adults with hearing loss who actively use hearing aids can reduce the risk of cognitive decline associated with hearing loss.
“When you actively use hearing aids, you are more likely to stay socially engaged, one of the primary ways to stimulate your brain,” says Sheena Oliver, Audiologist and Vice President of Oticon Marketing. “And like any exercise, the mental give-and-take of social interaction helps to keep your brain fit and slow down the accelerated cognitive decline linked to hearing loss.”
Cognition refers to a variety of mental processes used in gaining knowledge and comprehension including attention, memory, understanding language, learning, reasoning, problem solving and decision making. When people experience cognitive decline, they may have problems with remembering, language, thinking and judgment. Many studies have shown correlations between hearing loss
in older adults and a greater risk of cognitive decline and possibly also the onset of dementia.
“When you have hearing loss, your brain doesn’t receive the sound information it needs to understand what is being said and expends more energy trying to fill in the blanks,” explains Sheena. “Conversations become difficult and exhausting and you may start to withdraw and avoid the social connections that are so important to brain health.”
Sheena points out that the newest hearing solutions with Oticon BrainHearing™ technology take a proactive “brain first” approach, providing the clearest, most accurate speech signal possible so that your brain doesn’t have to work as hard to understand what is being said. The mental effort you need to understand speech in noise is minimized so you can conserve the cognitive resources you need to engage in socializing and other brain-stimulating activities.
By restoring the ability to communicate, hearing aids with BrainHearing technology allow you to participate more easily in conversation, even in noisy settings like restaurants or social gatherings.
“Don’t wait to give you brain the stimulation it needs,” says Sheena. “It’s never too late to take care of your hearing health!”
For more information about hearing, hearing loss and the newest hearing aids with Oticon BrainHearing technology, visit Oticon.com. For the exclusive AMAC Member Hearing Care Program, call 888.701.9198 to schedule your free hearing screening.
i Amieva et al. 2015. Self-Reported Hearing Loss, Hearing Aids, and Cognitive Decline in Elderly Adults: A 25-Year Study.
Journal of the American Geriatrics Society. Volume 63, Issue 10; 2099–2104. ii Lin et al. 2011, Hearing Loss Prevalence and Risk Factors Among Older Adults in the United States. J Gerontol A
Biol Sci Med Sci. May ;66A(5):582–590
Lin et al. 2013, Hearing Loss and Cognitive Decline in Older Adults. JAMA Intern Medicine, 173, 4;293-299
From - Your Hearing Network