If you have ever been involved in sales or attended a sales training class you may have heard of the expression, “elevator speech”. The idea is to put together a summary that would introduce the prospect to a product or service that you could explain in the time it takes to share a short elevator ride. Elevator speeches are usually 1 to 2 minutes long.
Dan Weber and I were in the Dirksen Senate Office Building last week in Washington, DC. We had just wrapped up a meeting and were headed back to the office. We grabbed an elevator and proceeded to make the descent down to the main lobby. The elevator stopped before the main floor, doors opened and in walked Senator Marco Rubio (R-FL) with some of his staff. Dan Weber quickly announced himself as one of the Senator’s constituents and promptly shook Senator Rubio’s hand. Mr. Rubio asked us who we were and what issues interested us.
Dan gave a brief overview of AMAC and our ideas to keep Social Security solvent. As we exited the elevator, we presented the Senator with our Social Security outline and chatted with him for a few more minutes and left him with a commitment to follow up in the near future.
It was the consummate elevator speech; clear, concise and on point. As AMAC increases its presence in Washington, we expect more encounters like this to occur and complement the other activity we already have on our schedules. And rest assured I look forward to sharing all the details of every elevator speech we give on behalf of our members!