AMAC Strategic Advertising & Partnerships
Reach 2.3 Million Loyal, Values-Driven Americans 50+
Advertise inside the fastest-growing membership organization serving a financially secure, highly engaged 50+ audience.
The AMAC Difference
More Than a Membership.
A Movement.
Since 2007, AMAC has organically grown to over 2.3 million dues-paying members nationwide. We are the leading alternative to AARP — serving a values-driven, highly engaged 50+ demographic.
The Opportunity
The Fastest-Growing Consumer
Segment in America
Between now and 2030:
Brands that transform their outreach to the 50+ market gain access to consumers with greater disposable income, higher brand loyalty, and long-term purchasing power.
This is not a declining demographic. It is a growth economy.
The AMAC Audience
Elite 50+ Demographic
AMAC members represent stability, purchasing power, and strong brand responsiveness.
Media Ecosystem
Multi-Channel Visibility Across
Print, Digital, and Email
AMAC provides a fully integrated ecosystem designed to maximize visibility and drive response.
Dedicated Email Campaigns
1.3 million deliverable addresses
Speak directly to AMAC members with a standalone promotion featuring your brand only.
Saturday Newsletter Sponsorship
1.3 million unique contacts
High-demand placement delivering strong engagement.
Website Advertising
2.3 million page views/month
Members visit for breaking news, health & finance insights, member benefits, games & interactive content.
- Games Sponsorship Billboard
- Poll Leaderboard
- Pop-Ups
- Homepage Display
AMAC Magazine
1.2 million households
Bimonthly national publication mailed to all members. Long shelf life. High credibility. Exceptional advertiser retention.
Sweepstakes Campaigns
Full-audience reach
Increase brand visibility, collect valuable demographic data, generate high engagement, and align your brand with pro-America ideals.
AMAC Benefit Guide
40,000+ copies mailed monthly
Member-exclusive directory featuring trusted national and regional brands. High-intent placement inside a benefit-focused environment. Long shelf visibility. Strong response potential.
- Distributed in Every New & Renewing Member Fulfillment Kit
Additional Placements
Wednesday Benefit Tile
Region-Specific Dedicated Email
Daily News Banner
These metrics reflect a highly responsive audience that actively engages with AMAC communications.
Partnership Models
Flexible Partner Models
Advertising Only
For brands testing AMAC or executing one-off campaigns.
- ✓ Full rate card pricing
- ✓ À la carte placements
- ✓ No benefits listing
- ✓ No revenue share
- ✓ No promotional bundles
Benefit Partner
$1,500/yrDesigned for brands offering exclusive discounts to AMAC members.
- ✓ $1,500 annual fee
- ✓ Exclusive member offer
- ✓ Placement on amac.us/benefits
- ✓ Use of "Proud AMAC Benefit Partner" messaging
- ✓ Revenue share (includes complimentary Promotional Bundle*)
Strategic Partner
$1,500/yrBuilt for brands seeking long-term growth inside the AMAC ecosystem.
- ✓ $1,500 annual fee
- ✓ Exclusive member offer
- ✓ Placement on amac.us/benefits
- ✓ Use of "Proud AMAC Benefit Partner" messaging
- ✓ Revenue share (includes complimentary Promotional Bundle*)
- ✓ Annual advertising commitment
- ✓ Discounted advertising rates
*Promotional Bundle Includes:
Earn an additional Promotional Bundle for every $25,000 in cumulative Gross Collected Revenue generated from AMAC-referred customers.
Strategic Partners grow with AMAC.
Get Started
Let's Build a Campaign
That Performs
If you're looking to reach:
- A high-income 50+ demographic
- A loyal, values-driven audience
- A multi-touch marketing ecosystem
- A performance-driven partnership model
AMAC may be the right strategic partner.
Trusted By Leading Brands